Wednesday, September 21st
Pain in Special Populations
Mobilizing Knowledge About Pain in Dementia Using Social Media
Traditional approaches to research knowledge mobilization (KM) (e.g., workshops, brochures, webinars), do not tend to succeed as most research findings never find their way into clinical practice. The minority of research findings, implemented into widespread practice, take an average of 17 years to get there. Older adults with severe dementia will not be around in 17 years to benefit from solutions that are available today. Based on the success of a previous social media KM effort in pediatric pain, we launched the #SeePainMoreClearly initiative to disseminate evidence-based information about pain in dementia to clinicians, informal caregivers and patients. We evaluated a 5-month pilot campaign, focused on Twitter and YouTube. We are now presenting new data on a year-long campaign involving a variety of platforms (Twitter, Instagram, Facebook, YouTube and LinkedIn) including web analytics (e.g., website visits, impressions, engagements, use of our hashtag, and video views), content analysis of posts in response to our content, questionnaires linked to our content, media stories, and interviews with people who engaged with us. Results show great reach (over 13,000,000 reached and 65,000 visited our resource website) and increased knowledge update by stakeholders. Recommendations, for launching successful KM campaigns via social media, will be provided.